How to sell your expertise online
You can easily make good quality videos like the one above, for example it took me about an hour to make the above video which is a short promo for an alternative to small business accounting software. Here is a really quick way of selling what you know online to potentially thousands of people worldwide and start supplementing your income. Creating your own digital product is absolutely the best way to stay in control and make a higher margin as you legitimately stay in touch with your customers and use their feedback to refine what you have built and potentially sell more.
Ok lets get started I am going to assume you have heard of podcasts, iTunes and YouTube, these and online video are central to the approach I going to share with you. You have to really have your head in the sand not to notice how well video is doing on the internet, for example my videos about how to replace small business accounting software with a lead to cash system or mastering new business skills have had an unprecedented amount of interest.
The first thing I want to share with you is a technique called storyboarding as it helps to create the essential structure and format for how you will share your knowledge with your audience. The best way to create a plan or storyboard for your video is to use a slide making tool like Microsoft powerpoint or Apple Keynote, if you are familiar with these already then you are off to a great start. In case you are wondering how much this is going to cost I should say that you can create your storyboard, produce your video and get it to your target market without spending any money what so ever.
The tool you are going to need to produce your video in podcast, YouTube or downloadable video format is called TechSmith Camtasia and you can get a 30 day free trial, but whatever you do don’t download and install it yet. I would wait until you are absolutely satisfied your storyboard is ready and you are one hundred percent familiar with the TechSmith tutorials befor downloading the trial as you want to get the maximum use of the free functionality.
You must now spend some quality time exploring the tools I have just written about and when you have done this you should return to this blog as owner permitting I will publish in depth instructions on how using the small business accounting softwarevideos as the real life example I storyboard a video.
