How you can get people all over the world to buy your knowledge

small business accounting software

I am totally convinced that being able to design and produce videos (like the one above which took one hour to make!)selling your expertise is the way forward as I have had unlimited success using video to help the customers of my low cost replacement for small business accounting software (i.e. QuickBooks or Peachtree) learn new skills such as marketing or improving their sales. I think everyone with a skill should have the opportunity to sell their knowledge online, se here I am going to walk you through how to turn what you know into digital content and sell it to a worldwide audience. The optimum approach is to focus on creating and selling your own product as all of the income you make will be yours and not have to be shared with others.

When I first saw how simple it was to create a video and upload it to YouTube or turn it into a podcast it made the hairs stand up on the back of my neck and I concluded I should share this essential skill with everyone. The market for small business accounting software is so vast and very competitive yet I am still managing to easily use these platforms to advertise and sell my stuff.

It is really important that you think through what you want to share with your audience and the best way to get your ideas fleshed out is to use a technique known as storyboarding. As opposed to using pen and paper I generally like to use software slide making tools like Microsoft powerpoint or Apple Keynote as they are really easy to put interesting content into and you can use the output in your video. As you will see in a moment you can create your storyboard and produce your video without having to spend any money what so ever on even the lowest cost (apart from free of course) and best tools that money (if you had it) can buy to get your video out there making money.

The tool you are going to need to produce your video in podcast, YouTube or downloadable video format is called TechSmith Camtasia and you can get a 30 day free trial, but whatever you do don’t download and install it yet. You have thirty days free use of the Camtasia Studio software once you download the trial and what you don’t want to do is have it lying idle on your machine whilst you finish your storyboard and cut into the time you have to produce and refine your video.

What you need to do now is explore and get a good appreciation of the tools I have discussed above and in the next week I will be sending the next article to this blog (owners permitting) which will show you in detail using the small business accounting software videos how to create a detailed storyboard for your video.

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