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Posts Tagged ‘advertising’

Let’s say you want to promote a new service or product, but the much expected success is still far away. How can you replace the old advertising strategies with some new ones that are more fruitful? In case the services or products you have to offer are not new on the market and, additionally, you have competition, it is going to be even more difficult to stand out in the multitude of the offers coming from other producers or providers. So how can you stand out? Of course, it is all up to advertising and the job performed by the advertising consultants.

Advertising consultants often have the answers that can turn a product or service into a hit. Apparently nowadays, people tend to buy what they are told to and not necessarily what it is highly and truly recommendable for them. Plus image and publicity do the trick. As a result, advertising consultants are very much sought after by people who want to gain profit and increase the market for their product.

There are countless advertising consultants in search for customers on the market. They try to do their best to please the customer by granting him/her success and publicity. Of course, an advertising campaign is truly effective when sales also increase. The ideas advertising consultants sell the public on through their commercials and ads may be more or less inspired and successful. Based on the degree of their campaign’s success, based on how biting their ads are, their contractors are going to gain more or less profit.

Advertising consultants nowadays know it is all a matter of image in order to sell a product. The types of adverts they rely on fall into various categories out of which one is more commonly used than others and that is the testimony-type ad. We have middle class people who come and declare how useful or beneficial the product is. When you’ve got a VIP recommending the product, the convincing nature of the ad seems to be even higher because of the fame and glamor impact.

Clever advertising will know how to take advantage of some issues that people look for, carefully avoiding anything that may cause resentment. That means that, advertising consultants who are good at what they do have a very keen sense of identifying just the right message to be associated with the product or the service that they want to make known.

The author of this article is a creative writer. If you are still being curious about other articles have been published, you can check out the latest website on diamond bezel necklace where you can get lists of the best diamond letter necklaces you are looking for.

In my direct response print and Yellow Page ad design business, I offer a FREE 60 point ad audit at my website www.InstantYellowPageProfits.com. Of all of the hundreds of ads I audit each year, most include the same 3 profit killing mistakes.

The first profit killing mistake I see in small business advertising is having a weak headline. When you use your busines name, you have used the weakest headline possible that frequently has no benefits to the prospect. What would happen if you had a pipe leaking at your home and you went to the Yellow Pages under the “Plumbers” heading to find a competent professional to fix your leak.

You review ads under the heading, and the first 2 have the following headlines. Let’s say ad example #1 has “Joe’s Plumbing” and ad example #2 has, “Get Your Leak Fixed In 60 Minutes or Less!”?” Which ad would you read and reply to? It is obvious that the only thing you learn in the “Joe’s Plumbing” headline is that Joe has a big ego. That fails to be a benefit to your prospects. Getting your leak fixed in 60 minutes is a HUGE benefit to the consumer with a leak so this is a far better headline.

So when you are writing your headlines, ask yourself, “What is the greatest benefit I can offer my prospects, and what is their greatest desire when they are viewing my ad?” If you take those most sought after benefits and include them in your headline you will dramatically increase response to ALL your advertising.

The second profit killing mistake is to have no offer. Including an attractive offer in your ad design will double or triple your response. You kill your advertising response and profits when you fail to include an offer.

So what is the best type of offer to include in your advertising? Including a offer for your new customers is what I recommend. A “dollars off” offer or an additional bonus on thier first service is a good welcome offer for new clients. Most ads do not include an offer, so you can make your ad stand out and outperform your competition with a well crafted offer.

The third profit killing mistake is to not include a guarantee. A guarantee is something all small businesses need to include in their advertising. Some businesses will be able to have a 100% Moneyback Guarantee which completely removes the risk for a new client doing business with you. I know what you’re thinking, “If I offer a 100% Moneyback Guarantee like Larry says, everyone will ask for their Moneyback and rip me off!”

I know how you feel, because I felt the same way before I included a 100% Moneyback Guarantee in my advertising. My concern was that my prospects would rip me off, but when I tested the guarantee I saw positive results. This 100% Moneyback Guarantee DOUBLED my advertising profits and ROI. Only 2 customers asked for their Moneyback in 7 years of making that offer. In both cases, things did not go according to plan and these clients deserved and got their moneyback. If I had not given them their Moneyback, I would have had 2 lawsuits that would have exceeded the price of my refund. This moneyback guarantee did double duty by increasing my advertising response and profits while simultaneously removing legal liability when unusual things happened.

Businesses that can not have a 100% money back guarantee, can guarantee a portion or part of the first purchase even if this means limiting what services you provide on their first purchase. The best guarantees reduce or remove the new client’s risk of trying your product or service.

So you can see that having doubled my business from the same size ad and having only 2 (deserved) refunds in 7 years and over 1500 jobs is a tremendous financial gain.

So upgrade your print and Yellow Page advertising by having a great headline, a money back guarantee and a new client offer. This gives you a long-term competitive advantage because when you get 200% response, you are getting new clients at only 50% of what your competition has to pay.

Larry Conn has 34 years personal experience in advertising and direct response marketing. He is an in-demand direct response marketing expert, marketing strategist, copywriter, author and speaker. Top direct response marketing experts recommend Larry in their books and products for creating profitable marketing strategies, and writing copy for high ROI print and Yellow Page ad design. At his website www.InstantYellowPageProfits.com  Larry offers a FREE 60 point Advertising Audit worth $150.00.

outdoor led signs

No matter what business you are in, one thing is certain…you need to attract customers in order to survive. Preferably on a regular basis. In order to attract the customers you need, you must have adequate, attention-getting displays that make you stand out from the crowd.

An affordable LED sign can be used to advertise almost any type of goods or services. Using LED’s to advertise your retail store or department store is smart business. Brightly lit, easy to read LED come in a variety of colors. They can also be found with store specific images, animations, and programmable scrolling displays.

Whether your store offers clothing, toys, or furniture, you can be guaranteed to find the perfect retail LED’s. Even if your store offers goods or services that are a bit unusual, you can find the right sign for you. Custom made signs are our specialty. Some tips for online purchasing?  Take your special message and create a useful powerful bit of advertising for your company.

Offices that offer medical and dental services also need bright LED message signs to get them noticed. You can also use an LED sign to advertise your pet related business, such as veterinary and grooming services, as well. In most neighborhoods, several medical, dental, and veterinary offices are usually represented with signage.

The LED identifying your office, may be the ticket to standing apart from the others and getting selected by new clients. Let’s face it. A moving or animated LED sign is the one that gets noticed.

If you cannot find the perfect sign already made, you can easily create your own custom LED. These can be tapered to the advertising needs of your particular eCommerce site, online store, and small business marketing plan. They come in a variety of shapes, sizes, colors, and images, and you can personalize them with your own business name or logo.

No two custom LED business retail signs are the same when they are custom made. The competition will have a hard time keeping up with your unique sign.

You may even want to use a scrolling programmable LED sign to keep your advertising and marketing messages current. These type business LED signs can also be displayed in a lobby or waiting area to advertise specials, sales, or services.

The customers can read the sign while waiting, and in turn you may increase your sales and services. The sign will also keep them occupied so that do not become impatient or bored.

Choose from circular, square and oval shapes just to name a few. Choose a sign with multi colored text and with small or large pixels. You can also choose from signs that can be elevated and are weatherproof.

Best of all, our work is guaranteed so you are always sure to get the sign you ordered. The best type of LED sign for your business is the one that best represents your goods and services. It’s warm, friendly and easy to read.

A good LED sign is one that you can easily use, change and update without relying on the manual every time.

Get your business noticed today with a affordable LED open sign!

Shop for an affordable LED Sign with a trusted online LED sign dealer like Bright LED Signs.com.

Do you use many types of advertising and are never quite sure if anything has worked for you?  Most businesses put adverts in papers, send out direct mail letters, put up a website and do all kinds of things but don’t think to assess where enquiries come from.  With no measurements, a cook can’t repeat a recipe every time – which is the same for your marketing – without measuring results, you can’t know what to repeat again and again.  For example, if you place a radio campaign that costs you ,000 concurrently with a leaflet drop for ,000 and in total make ,000 return, you need to know which has worked better in order to know where to spend the next time.

Working with somebody from Cambridgeshire business coach will bring the facts about your marketing to the surface.  Measuring results is the key to success.

Make metrics for your marketing efforts a priority in your firm and you will rapidly establish a lead in your market, or at least catch up with everybody else!  Great marketing is the same as putting £100 in the bank and getting £200 back, since it’s pretty much a license to print cash.  Understanding which campaigns and tactics produce the most sales gives you the edge against your rivals – an edge that most companies simply don’t understand even though you can do it for free.

Instructions For Testing & Measuring

How you determine your results depends very much upon the strategies used. Use the ideas below to inspire you in other creative ways to test and measure your advertising efforts.Create an enquiries sheet and ask every customer where they heard of you.Tell your sales team to ask where the new customers heard of you, then to enter that data into your customer relationship management system so you can report on it later.  Use a coupon in your adverts and give £5 off with it, or something similarly appealing.

Another very neat method for measuring enquiries is to get your customers to ask for someone by name.  One business sent out leaflets marketing home repairs and told people to call and ask for David.  They added 1 to the score  each time somebody mentioned David and found it worked exceptionally well.

If you’ve got a website, you can ask the customer where they heard of you.  Or you can use analytics to give you comprehensive statistics about customers.

There’s more than enough content in this short piece to get you going with tracking your marketing responses – it’s over to you now to take action.  What are you doing still reading this?  You’ve got work to do!

And of course, if you need some help to get going, you can always consider UK business coaching.

For any of us to communicate with another person, we must get our message across through one of their five senses. Advertisers, of course, know this. At times the sense of smell is used. You walk by a bakery and decide to stop in and find out what smells so good. The taste test is used for soda drinks or pizza ads. Pictures of food appeal to previous memories of its good taste. Touch is the main seller when people are buying a mattress. Consumers want to lie on it to find out if lying on it would be restful for eight straight hours.

Of the five senses, sight is by far the most influential. In fact, researches discovered that 80% of what we learn is learned through the eyes. Most of the rest is learned through hearing. This means that radio ads must get the consumer to capture a vision, smell, feeling, taste of the product through words alone.

Advertisers are smart to keep that 80% in mind when planning their ads. If they can include sounds, that’s even better. But printed ads can be read over and over and thus influence more people than sound alone.

Advertisement using the sight will include either words or pictures or both. Words are rather abstract for the letters represent a reality. The word ‘car’ stands for a vehicle of transportation. Words can also represent products. For example, slogans identify products. One of the must successful was, “Where’s the beef?” as part of a Wendy’s ad. This one phrase sold millions of hamburgers and put the company in the limelight.

Rarely will the quantity of words sell an item. Usually it will not be the quantity but the quality that is important. People are busy and always in a hurry. The message of the ad must be succinct and catchy. It must give the message and yet not bore the audience. This is a hard balance.

Humor, when appropriate, is an excellent way to capture the attention of the public. For example, Alaska airlines portrayed their company’s strength through exaggerating the competition’s weaknesses. It was humorous and kept people watching, and flying with them for several years.

Sometimes the ad is whittled down to just a motto, a logo, or a symbol. These along may associate a particular product to people’s needs. The colors of Pepsi without words will sell the product. In other words, the wordless picture is the whole ad.

When ads use visual and audio, use effective words, and add a touch of humor, that ad will surely get the attention of the public. It is a difficult combination, but certainly possible. Some are able to concisely express their product and then have the message flown over a large gathering of people. This is called a banner ad. It is an effective way to get a well planned message out to a large audience at a minimal cost. And with the added attention attractor of the plane’s motor, the two major senses of sight and sound are used effectively to get the message to the public.

When you are confident your message appeals effectively, it is time to contact an aerial advertising company and begin the process of getting it into the air. In no time, your well planned message will be presented to thousands of people and the impact for you will begin to be seen.

The recent economic downturn and the massive layoffs have plenty of people considering working from home. A lot of people realize the hard way that they can no longer rely on corporations to give them jobs and that they need to start a business making money for themselves. This is the reason why starting a home based business or a small business has become very popular. There are so many work from home ideas for people to consider and there are also work at home reviews to help them select the right businesses to start building.

For a small business, the startup costs can be overwhelming. There are many things to do when starting a business such as advertising, marketing, branding, stocking up inventory and the list goes on. While a big company will have a large advertising and marketing budget, a small business usually does not. If you have already decided on what kind of business you are starting, you might want to consider getting the words out about your business by networking with others. You can advertise your business inexpensively by word of mouth. You can talk to your family members and friends and ask them to tell others that they might know about your products or services. By going to events and network with other professionals such as at chamber of commerce meetings, you will be able to meet and connect with people who might want your products or services.

Your brand name is also important. A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy. If you are working with a brand name product, then people will already have heard of your product and it will usually not be hard to market it to the right crowd. If you have invented something then you might want to protect your proprietary rights through trademark registration. For a business owner to be successful, he or she will need to put in a lot of efforts into the business.

The recent recession and the phases of layoffs have lots of people thinking about making money from home. Many people find out the hard way that they cannot rely on corporations to give them jobs and that they must start a business making money for themselves. This is the key reason why starting a home based business or a small business has become so popular. There are lots of work from home ideas for people to try as well as work at home reviews to help them pick the most appropriate businesses to start building.

For a small business, the startup costs can be overwhelming. There are lots of thing you need to do when starting a business such as advertising, marketing, branding, stocking up inventory and the list goes on. While a big business often has a large advertising and marketing budget, a small business often does not. If you already decided on what kind of business you are starting, you may want to get the words out about your business by networking with people you know. You can advertise your products or services with little cost by word of mouth. You can tell your family members and friends and ask them to tell anyone they know about your products or services. By attending events and network with other professionals such as at chamber of commerce meetings, you will meet and connect with people who might want your products or services.

Your brand name is also important. A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy. If you are working with a brand name product, then people will already have heard of your product and it will not be hard to market it to the right group of people. If you have invented something then you might want to protect your proprietary rights through trademark registration. For a business owner to be successful, he or she will need to put in a lot of efforts into the business.

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business
appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With
pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would
submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and
effective sales copy your money and time have been wasted.

The internet is a place where people often throw darts into the darkness hoping that someday, somehow they’ll hit a bulls eye. Most people nurture a mistaken notion that huge amount of traffic can eventuate good business without paying any attention to what sort of people are coming to the website. This is the worst sort of Internet Marketing.

No matter how revolutionary your product or service is, unless it is backed by a well-thought-out Internet Marketing strategy, it is as good as being non-existent. You have got to be as sure as any of the conventional brick and mortar businesses.

Breaking the great wall of non-presence is the biggest challenge one faces while trying to set up an online business. When you set up your online shop, you don’t know them and they don’t know you. You need to make your presence felt; you need to set up an identity for yourself that tells your visitors that you are not an unemployed weirdo trying to dupe visitors from your dark and unheated basement. Your website should seem to represent a genuine business that can really deliver. How can you do that?

HAVE A WELL-MADE WEBSITE

A good website is quintessential to your online presence. It is your online office; people come there and draw an impression. Even the first glance can make or break a great business transaction. Your website should be neat and clean. It should be accessible to people of all abilities and it should have a well-structured navigation system. There should be no broken links and all the essential pages should be there.

CONTENT IS, OF COURSE, KING

If having a decent website is important, then so is having the right kind of content on your pages. As mentioned above, your website represents you amidst the din of the World Wide Web. Since you are not there to directly talk to your visitors, your website accomplishes that task. Make your content — whether graphic or textual — as convincing as you can. Utmost care should be given to the language and the tone to make sure your visitors get all the right information they need to take their visit to the next level.

KEEP PERSISTENT CONTACT

Establishing an identity takes time, and this is not just unique to the internet. Companies invest millions of dollars on establishing their brands. On the Internet, you need to establish your identity, you need your name to sound familiar, and you need to be there almost all the time. You should be accessible to your present and future customers and clients; you should always be in a constant conversation. A good way to carry out a regular conversation is publishing a regular newsletter (ezine) or blog where you post regular updates about your business.

Finally, although there are numerous “killer” methods being sold as the ubiquitous reports that claim to make you millions, there is no substitute for a thing called good old hard work. As in any form of business, hard work is need to build trust, to initiate a two-way communication, to render a countenance to your online presence your customers can relate to, and to deliver goods and services that set you on a path of long-term profitability.

Copyright 2006 Quick Turn Marketing International, Ltd.

My hair grows so damn fast. I have to get a hair cut every 3 weeks. Every time I need a haircut I go to Peter in downtown, Vancouver.

You know… Peter actually worked in New York 10 years ago. I guess you could say he earned his chops in New York. And he’s cut hair for many celebrities, including Jim Carrey, etc.

Then he moved to Vancouver and opened his own salon.

Well, if Pete is good enough for Jim Carrey then he’s good enough for Dan Lok.

I’ve been going there for 8 years now.

Talk about customer loyalty!

Yeah… so I’m sure you are asking why am I so damn loyal? Right?

What makes Pete different than the other hairdressers? Why do I go back to him again and again?

Well I’ll tell you. Pete works at it. He builds loyal customers in each interaction and builds them into every haircut he produces. He didn’t attract the stars simply because he cuts hair well (though he does). He also offers exceptional customer service.

And I have to tell you, even if Pete’s haircutting ability wasn’t 110%, I’d probably still go back. Why? Customer service. Commitment. Quality.

So ask yourself, how do YOU build loyal customers?

The best way to build loyal customers is by using the loyalty ladder concept. I want you to picture an ordinary ladder.

Now consider each rung of the ladder. Each “rung” is a “stage” of loyalty a customer may have. There are many different stages of loyalty customers demonstrate at each rung of the ladder:

* Raving Fan

* Devotee

* Member

* Customer

* Shopper

* Prospect

* Suspect

Let’s describe each of these in more detail.

Suspect

The suspect is the lowest rung on your ladder, when a customer starts out on your loyalty ladder. This is when customer’s are at the very bottom of your ladder. These are people who may or may not want or need what it is you sell. They may not have any money. They are simply people who are not buying.

Prospect

Prospects are suspects who have taken some sort of action like subscribing to your newsletter, giving you their email addresses or those who have asked you for some sort of free information. They are people who may turn into active customers, but aren’t there yet.

Customer

A customer is anyone who has actually spent money with you. You have to differentiate between your prospects and your customers. This is one of the reasons it is so damn important you segment your lists. You don’t want to have everyone on ONE BIG list.

At the very least, you should have a prospect list and customer list. You should treat your prospects and customers very differently. You should always give your customers more attention. Give them a better deal than everyone else. Why? They are already paying you for your products and services. Prospects are important, but customers are even more important.

Member

A member is someone who buys from you more than once. These are customers that now trust you. They feel they belong with you in some way. Now listen up. Customers who make two purchases are 10 times more likely to make more than someone who makes only one purchase with you. So anyone who is a member deserves special attention, because if they buy twice, they are likely to buy again.

Devotee

What’s the difference between a devotee and a member? A devotee is someone who not only buys from you, but tells other people about you. They send you referrals. They promote you actively. They are happy to be your free sales force because they get so much value from you.

Raving Fan

The next stage in the ladder is Raving Fans. Usually only 1% to 5% of your customers become Raving Fans. They’re one of your most valuable assets. They pretty much own everything you have. And, whatever new products and service you come up with, they will buy without blinking an eye.

The Raving Fan will stick with you for years as long as you don’t screw up in a major way.

There’s a very strong trust and bond with you and the Raving Fans. They trust you 100%. They want to see you succeed. They want to see you do well. If a devotee is someone who sells for you, a Raving Fan is someone who can’t STOP selling for you. Raving Fans tell everyone about how fantastic you are. They talk about your company. They love you.

These days it’s more expensive than ever to get a new customer. Most businesses in fact are acquiring their customers at a loss or break-even point. That means you have to get your customers to come back to you and buy again and again.

Why? That customer isn’t simply profitable to you. They are your most important resource. What you want, what you need is as many raving fans as you can get.

You will succeed when you sort your prospects from suspects, move people up from prospects to customers, from customers to raving fans.

You need to have a marketing system that automatically moves people up the loyalty ladder as quickly as humanly possible.

Very soon, it’ll be like me and Pete. I am one of Pete’s Raving Fans. I send him clients. I sell for him WITHOUT him asking me to it. I write about him in my article! I only go to him and nobody else. And I am thrilled to show up every month, 12 times a year to give him money. And I’ll keep going to him unless he retires from the business. That could be another 10 to 20 years.

You see how much a Raving Fan like me is worth to Pete’s business?

Sincerely,

Dan Lok