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Searching for a job after a layoff is difficult, but when you’ve been laid off two or more times, the challenges of a job search can seem insurmountable. Unfortunately, many workers must deal with multiple layoffs and the inevitable job search that follows.

Of course, the economy is very often to blame for this difficult situation. Unfortunately, your potential employers are more apt to see problems with laid-off workers than problems with the economy. So how can you make light of your second layoff when applying for jobs? Here are a few tips to consider …

Think About Taking On New Prospects

Whether you consider taking on new training to enhance your skills or even moving to a new area, there’s something to be said about considering new prospects when the old ones have fizzled out. If you’ve lost two or more jobs in the same town, you need to consider the possibility that your town’s job market might be drying up. You may need to consider looking at other states and cities to see if the job market’s improving or flourishing in another area.

However, if moving is not on your agenda, you might consider enrolling in some training courses for your field while you’re in between jobs. Look for free courses on the Internet or in local career centers. Make yourself a more valuable employee by doing anything you can to improve your qualifications. Your improved abilities will help a hiring manager ignore your layoffs.

Make Sure Your Resume is Spic and Span

When applying for jobs after having been laid off twice in a short period of time, you simply cannot afford to have any blemishes on your documentation, including your resume. Even when employers are fully aware that the bad economy caused your layoffs, they’ll search for problems with your resume that might indicate why you were laid off, especially if the company you used to work for is still in business.

So as you write your resume, make sure to check for grammar, spelling and even font consistency. Get a few friends to check your resume over for mistakes and errors. Hiring managers will be carefully pouring over each word if they’re considering you for a job. Errors on your resume will need to be absolutely eliminated if you want any chance of getting a job in your chosen field.

Consider Innovative Marketing Techniques

Being laid off more than once sometimes requires that you work ahead of the curve when applying for jobs. You might start a blog based on careers or other elements of your industry–send the link around and make sure recruitment agents are aware of it. Or you can even create your own newsletter and send to it employers. The trick is to take the focus off of what skills you might not have and move it to your abilities.

Being laid off more than once can have a definite effect on your self-esteem. It’s important to stay positive and keep working at your job search, and you’ll eventually find a great position.

Let’s say you want to promote a new service or product, but the much expected success is still far away. How can you replace the old advertising strategies with some new ones that are more fruitful? In case the services or products you have to offer are not new on the market and, additionally, you have competition, it is going to be even more difficult to stand out in the multitude of the offers coming from other producers or providers. So how can you stand out? Of course, it is all up to advertising and the job performed by the advertising consultants.

Advertising consultants often have the answers that can turn a product or service into a hit. Apparently nowadays, people tend to buy what they are told to and not necessarily what it is highly and truly recommendable for them. Plus image and publicity do the trick. As a result, advertising consultants are very much sought after by people who want to gain profit and increase the market for their product.

There are countless advertising consultants in search for customers on the market. They try to do their best to please the customer by granting him/her success and publicity. Of course, an advertising campaign is truly effective when sales also increase. The ideas advertising consultants sell the public on through their commercials and ads may be more or less inspired and successful. Based on the degree of their campaign’s success, based on how biting their ads are, their contractors are going to gain more or less profit.

Advertising consultants nowadays know it is all a matter of image in order to sell a product. The types of adverts they rely on fall into various categories out of which one is more commonly used than others and that is the testimony-type ad. We have middle class people who come and declare how useful or beneficial the product is. When you’ve got a VIP recommending the product, the convincing nature of the ad seems to be even higher because of the fame and glamor impact.

Clever advertising will know how to take advantage of some issues that people look for, carefully avoiding anything that may cause resentment. That means that, advertising consultants who are good at what they do have a very keen sense of identifying just the right message to be associated with the product or the service that they want to make known.

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Online training has changed the traditional learning and training into a creative and enjoyable experience..Technology has progressed drastically from computers the size of entire rooms, windows dos, dial up, big floppy disks Now a days we have streamline laptops and portable computers. We even have internet applications on our smart phones and wireless connectivity to the world wide web.Throughout time, the internet has proven to become an indispensible resource that most of us are glued to all day.This streamline instrument feeds us constant information throughout the day to ensure we are updated with what is going on in the world, as well as allows us to communicate with people nationwide with ease.

So if we have been able to make technological advances that has enabled us to take the internet with us, what is stopping us from doing the same with learning? Technology has enabled online curriculum to be easily delivered to the home for those who seek a higher education, or organizational training..With so many options of accredited courses available, finding a course need to fit a certain curriculum is very easy.. A few Colleges have already established degrees based on an eLearning platform, as well as certain content developing companies receiving grants from the government to aid in organizational training.

State of the art technology is being brought to online training modules, 3D graphics, interactive courses, assessments, and video with sound and picture, as well as 24-7 support with highly trained professors who open their availability for the benefit of the students. With various styles available within these online courses, students are exposed to numerous teaching styles that could potentially increasing learning comprehension and productivity.

Amidst all the changes within online training specifically educations, Organizational training is a contender for some revisions as well.  Organizations are opting out of their old training movies that we have all had to be subjected to at one point or another, as they look to a more updated alternative. Newly implemented modules and interactive curriculum allows employees to experience what they are learning as they go through system updates and their day to day training.

Online training has become an efficient way of learning and as an additional bonus for the students, an increasing amount of new courses are becoming available online.Students looking for a higher education have options between courses in foreign languages, mathematics, and science. For those in the IT industry, technology is ever changing and as a result eLearning courses are designed to keep up with the latest technology and the newest systems available. Numerous certifications spanning IT, first aid and safety, and transportations, such as; A+, Network +, Security +, CPR, Helicopter and much more are available.

Online training is changing the learning and training experience that we have all endured by providing an innovative alternative to the traditional video in an isolated room and implementing fun and interactive courses. Over the years computers have been streamlined and made more convenient and multipurpose, educators and employers are noticing and applying it to education and corporate training.

Plunk plunk at the computer and dollars start flowing: this is the new perspective some have about data entry jobs. When conducted at home there is no need for human contact, the stress levels are low and the experience is not necessary: all these seem to fit most of the descriptions for data entry jobs available online. To debunk the not so solid data entry myth, it is virtually impossible to make thousands of dollars from this kind of employment, in fact most data entry jobs are typing or email processing jobs. On many occasions these are nothing else but the more recent versions of the old scam with envelope stuffing at home.

Yet, we cannot ignore the truth: real data entry jobs are definitely out there, but they resemble much any other form of employment. For instance, one has to file an application, pass a typing test and give references on former experience and work places. Most data entry jobs are local because most businesses do not entrust their source company data to people they cannot check from some distant country. Typists are usually chosen from the local area, not to mention that the generated revenue is rather modest in accordance with the level of education and work required.

In order to avoid scams it is important to keep in mind the fact that data entry jobs are free. You should not pay a cent to learn about some secret method to run a data entry business, real employers don’t sell jobs. The ads that link to web sites where a small fee is charged to get all the introductory material serving for the purpose of training, are scams, and they should not be trusted. It is interesting to understand the mechanism that makes people fall victims to such situations.

First one gets lured by the big money promise from data entry jobs promotion, and when the fortune fails to appear one gets disappointed and either abandons the attempts to work from home or starts taking wrong decisions. This is in fact the weakness that most scam authors expect: to appeal to someone who is nearly desperate to find a solution and see some money coming out of it. Therefore, it is good to be well informed and down-to-earth all the time, because a realistic perspective is a lot more difficult to shake.

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Do you know How to File Unemployment the correct way?

The wrong way can result in a delay, an award of less than the full amount of benefits due, or an outright denial of your claim.

As you transition between jobs, knowing the correct way to file unemployment can result in up to ,000 in benefits during your search.

Unemployment will not replace your income. Unemployment is a way to help you during the time between jobs. That said, a job search can take weeks, even months putting a serious strain on any budget.

If you file unemployment, there are 7 major factors to keep in mind.

1. Do you meet the requirements for unemployment? Unemployment is a state benefit, which means the requirements for eligibility vary widely from state to state. There is much more to merely being unemployed or being laid off. In many cases, under-employment, as well as certain instances that allow for being fired or quitting, is considered when you file unemployment. Will you remain eligible? You can be disqualified before you file, during the filing process, as well as during the continued benefits time period.

2. Amount. We can help determine how much unemployment benefits you’re eligible for. Sometimes people get as little as 0 per month, but are required to file more and more paperwork to recieve even that amount, which makes it often not worth your time.

3. When to file unemployment claim. You should in general file immediately after dismissal from your job. Because cases vary by state, deciding to file unemployment immediately after termination, is not necessarily always the best idea. In one particular case, we offered assistance to a young lady whose claim was delayed for over a month because she filed too early. If you have a workman’s compensation claim, that should be settled before you file unemployment.

4. Directions on how to File Unemployment. You can file unemployment online in all but six states. Typically this involves filing a claim with the state with supporting evidence. Once you turn in the application, you are no longer able to add or delete any of your information. Make sure the information with your claim is correct, and accurate.

5. Documentation and supporting arguments. Depending on your personal situation, we can recommend several arguments for you to use when filing your appication. Being factual is essential. Having said that you may desire to present facts in a specific way depending on your state laws and how exactly your ex-employer states their side of the case. In general if you quit your job you will need to show a specific reason for you to be eligible to claim unemployment. Some of the reasons are: sexual and/or gender harassment, abuse involving a child or dependent elderly parent or transportation issues where no suitable alternative is available.

6. Last, any decision by your state’s agency can be appealed. There’s a phrase that applies in some cases: “You can wrestle with a pig in the mud, but the pig enjoys it and you just get dirty”. While state employees prefer not to deal with appeals, and in some cases it can be a waste of time, other times it can result in the awarding of full unemployment benefits.

Last, here are a few common mistakes that will save you time and hassle. The tips above are from our 9-step re-employment system, which was designed to save you time, and money, and to get you the maximum benefits available when you file unemployment. Here are 3 common mistakes (naturally, our guide has many more you can avoid):

1. Filing a claim on Monday. If you like staying on hold, or waiting at the office, filing on Monday morning is best left to the overwhelming majority who are dismissed on Friday and then file on Monday. Instead, use your time on Monday to get hold of valued contacts to see if they know about any job openings. If you file over the internet, you cannot use your previous week to support your claim, in some states.

2. Not utilyzing one’s social network. Over 40% of hires are made based on relationships. Job boards, and classified ads are fine, but they’re far less effective than turning to the people who know and respect you.

3. Providing more information than necessary can lead to disqualification. The general rule of thumb is, provide as little information as possible. These days, anyone wanting to file unemployment should know the system is stretched thin, and as a result, the slightest mistake will be enough to result in denial.

It’s hard on a person when they lose their job. In not only affects your pocketbook, it affects your emotions, and even your self-confidence. Ever noticed that when the highest-paid exectutives manage to get million-dollar severance packages, and no matter what seem ok? Our system to help you file unemployment can turn this into an opportunity. If handled properly, you can benefit from a change in employment. If done wrong, it can set your career and finances back for years.

Every successful executive knows how important an ROI or return on investment is. In business, returns need to be all but guaranteed to make an investment worth while.

As you know, companies must consider the same concept when looking at employees to hire. Their investment in you needs to be validated by significant returns. If they’re not so sure, they won’t hire you. Given that, how can an executive prove to a prospective hiring company that he’s worth the money? Here are a few ideas to consider …

Look at Your Revenue

If there were quantifiable parts to your previous job, you want to make sure to put them into numbers on your executive resume that will help illustrate your success. In terms of revenue, you can look at the number of prospects you brought in, as well as any deals you closed or increased volume in business you were responsible for.

For instance, you might note that you not only were able to slash hiring expenses by cutting advertising costs (advertised on free websites), but you were able to create a stellar staff that increased revenue by X amount of dollars over a year’s time. Showing numbers that correlate with the success you brought a company clearly shows your value to said company and makes you a safer hire.

How Productive Was Your Staff?

The old “time is money” adage is extremely true in business, where companies do everything possible to decrease costs by getting more productiveness from every work hour. If you can master the art of showing positive productivity gains in a non-complex way, you’ll get more job offers for executive positions.

For example, you can look at the amount of time it took to complete a major project that resulted in a revenue increase of 3 percent for the year. Let’s say in simple terms that you were allotted 12 weeks of 40-hour per week shifts at /hr for 20 workers to complete a special project. This will cost you ,000. Let’s say that you also invested in training resources of 0 per employee, and software updates that cost K but cut the project down to six weeks. Considering a final project cost of ,000, your company saved 28K and improved revenue by 3%, not to mention improved process efficiency that allows workers to handle other important projects.

Other Numbers to Think About

If your segment of the company didn’t work in terms of revenue, you can still note numbers that represent progress. If you managed a customer service department, you can point to improvements in customer satisfaction rates. You might also look at the number of calls your department took, and the number of minutes spent on each call, to quantify your results.

Remember, just like on your previous jobs, prospective employers want to know their potential ROI when looking at candidates. To be hired, you’ll need to use your executive experience to explain how you’ll bring more returns than investment–and since you’re used to the terms, if you plan things out before hand, this should be a simple task.

Between December 2007, the official start of the current recession, and June 2009 more than 40,000 U.S. organizations held layoffs in an effort to reduce costs, increase profits, and improve shareholder value. Ironically, research over past the twenty years indicates that most layoffs fail to achieve these objectives. Instead, these studies have reported time and again that less than 50% of the companies using downsizing as a cost cutting and profit increasing measure actually achieve that objective; in fact approximately 25% actually realize a decline in their overall profitability.

Why don’t layoffs produce the returns executives hope they will? In general, it is because of the effect that the layoffs have on the remaining employees.The downsizing effects them both psychologically and emotionally in very big ways. At a time when it’s critical for employees to be engaged and productive, they are demoralized, fearful, and distrustful. Those qualities are not what a company needs to be successful.

My colleague, Deanna Banks, Ph.D. and I spent the past six months studying what leaders can do to re-energize their workforce after layoffs. We found that some leaders were more successful than others at enabling their employees to bounce back after the upheaval caused by layoffs.

What Not to Do

As we interviewed employees from companies that had layoffs, we often heard stories of management teams that took action to stifle any expression of emotion. One employee even reported that the staff was forbidden from gathering in coffee break areas, hallways or offices. Rather than understanding and dealing with the outrage their people are feeling, some leaders simply want people to get over it, now. They say “Just accept it and move on.”

The truth is that when emotion grips people, they simply can’t move on. It is critical they are provided the liberty to share their concerns and work through the emotions they are feeling. If management attempts to rush the employees through this mourning process, the employees will become even more frustrated, angry and bitter.

What To Do

Whenever a layoff takes place, everyone involved is forced into a state of disruptive change. Most researchers agree that people’s emotional responses to change follow a fairly predictable pattern.

If people on your team are suffering through emotional reactions to layoffs, you can’t force them to skip ahead. You may be over it and ready to move on, but until your employees are as well, you won’t have a support system to help. Your job, rather than to push for progress sooner than they are able, is to help them progress at their own pace through the change process.

Interestingly, we discovered that the best strategy for helping employees recover from layoffs is one where the manager actually matches his or her actions to the emotions employees are experiencing. The objective isn’t to imitate the person’s emotion (e.g. respond to frustration with frustration). Rather, this means understanding what need is underlying the employee’s behavior and meeting that core need so the employee is able to move on.  

In our research, we found that successful leaders:

1.  Reduce shock by increasing communication.

2.  Respond to anger by expressing concern.

3.  Address anxiety by emphasizing clarity.

4.  Reduce grief and hopelessness by using supporting behaviors.

Employees who are emotionally supported are likely to be able to refocus on their job and maintain commitment to it. Rather than being cautious and suspicious, they will trust you for future direction. They will also be much more likely to take risks and work creatively rather than become stalled in the what-ifs that could take over their thinking.   

While there’s no panacea for recovering from a layoff, how the layoff is approached, how employees who are let go are treated, and how the surviving workforce is supported go a long way to determining the organization’s future success and viability.

Wendy Mack is a professional advisor, trainer, and author with a focus in leading and communicating change. Contact Wendy at, or Download her free e-book, Transforming Anxiety into Energy at www.WendyMack.com

How to recognize a good marketing consultant? There are ways to avoid scams and ways to find decent marketing consultant agencies that provide good assistance for a huge number of market sectors. The profit increase goal is a general objective and a rule of business activities, therefore, the increase of efficiency and the gaining of advantages over the competition are essential. A good marketing consultant can help you achieve such goals and a lot more than that. From branding to search engine optimization marketing and affiliate promotions, services cover a very wide range of business needs and requirements. The services are definitely differentiated depending on the client and his/her business vision.

The charge system practiced by a marketing consultant is very important to know and understand. Fees are influenced by the extent of the projects and the complexity of the processes, but there will normally be a monthly retainer for the marketing services. The agreement you sign with the marketing consultant should include all the rates and the billing details you’ve previously discussed with the service provider. There should also be some specification about the duration of the development initiatives and the extent of the marketing campaigns so that cost estimate is as real as possible. Normally, it would take between four and six weeks for branding projects, to give just an example of how much time is required for one task in particular.

Before contracting a certain marketing consultant, find out whether the company is specialized for all domains of activity or just for one. A team of professionals that can easily switch between various industries brings a significant advantage and lots of versatility both in work method and approach. The size of the company should not be a selection criterion among marketing consultant agencies. Such a policy shows equal treatment for all businesses no matter their budget or success on the market.

The budget is only relevant when it comes to the amount of services that a marketing consultant can offer for a business. Thus, creative projects, strategic planning, brand development and public relations represent some of the services that could push your business forward and increase profit. If you also plan to advertise online, some additional marketing challenges need to be considered, when working at a professional level, challenges are not an issue.

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A major hurdle to overcome when applying for a new job is the interview stage.

The interview is reached after you have successfully submitted your CV and letter of application.It is likely that the employer advertised for the position in the local press, or online. Some also use head hunters.

The interviewer will have initially only have seen your CV, before meeting you in person.Given the many that apply, this usually takes about 30 seconds and so with the limited words, one must be sure that the resume is well written and grammatically correct.

Your CV states personal details and achievements. At the interview stage the interviewer will want to learn much more about you.Interviewers commonly ask to describe your previous role and what you have achieved with your last employer. This will usually include how the person handled a situation in the company, the challenges of the job and the relationship with coworkers.

Family and social life may also be discussed, so the interviewer can get a feel for your personality and how you interact with others.

A common question is “why do you want to work here?” Be ready to answer this and state your ambitions for the future with the company. If you are being interviewed for vacant John Lewis Job Vacancies, tell them why you like John Lewis as a company.

Interviewers like to ask questions about your future goals as they can see how motivated you are.

Most interviewers ask for your salary expectations so they can see if you fit in with their budget.If what is being asked is too high, the employer will usually ask if the salary is open to negotiation.

When the interviewer has finished with their questions try asking some of your own.

This is the best time to know a little bit more the company one might be working in and to get a feel of the potential company.

If there are no more questions, the interviewer will then end the meeting and call the applicant back if the person has passed the initial interview so that the next phase of the application process can begin.

I hate assessment tests. They are after all, very useful in a many ways. A well structure aptitude test can really help you discover if you are a good fit for a certain level of class or if you need to start at a lower level.In the area of high stress jobs where people tend to get burn out, a psychological assessment test can prove to be very useful.

But, I do feel that it has gone some too far. Assessment testing are used in almost every area. You even got the kindergarten assessment tests that was meant to assess young students when they are too young for this. The test may not be accurate at all.  At such young age, people tend to grow at different speeds.And it can be counter productive when not done correctly. All this while, we try too hard to put everyone in pre-define boxes, and I think that now, society pays a heavy price for it.

Fortunately, most jobs do not employ these assessment tests yet. As a matter of fact, you only usually find them at the very big corporations, the ones that hire hundreds of people at a time and need efficient ways to root through candidates. My opinion is that this is the reason why big business is so inefficient. Although the large companies have more resources, more funding, and more connections, they also have backwards hiring practices. Rather than looking at every potential applicant as a person, they view them as a list of scores. No wonder they often do not hire the right people for the job. How can it be, when so many are weeded out based on an arbitrary test assessment?

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